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  • 1000Watt Post-settlement Consumer Survey
1000Watt Post-settlement Consumer Survey
Where Experienced Consumers Stand Post-settlement
Survey Cohort
Experienced real estate consumer defined as:
  • Adult American
  • Has both bought AND sold a home in the past 5 years
Excluding those who:
  • Are real estate agents
  • Work professionally in the real estate industry
  • Have a real estate agent in their immediate family
Themes
  • How aware are consumers about the NAR Settlement?
  • What conclusions are they drawing?
  • How do they value agents now?
  • What are buyer and seller attitudes moving forward?
Top Line Takeaways
"Are you aware of the NAR settlement? Have you heard or read about the recent legal settlement agreement between the National Association of Realtors that would change practices around real estate transactions?"
"Are listing or buyer agents more valuable? Generally speaking, did you find the help of an agent more valuable when selling or buying?"
Other Highlights
Consumer Perception
Most consumers view it as procedural changes. 74% view the outcome as buyer agents negotiating compensation directly with buyers.
Value of Representation
Buyers still want representation. 76% know that home purchases are large, complex transactions and it is worth paying an agent to help get it done.
Agent Popularity
Consumers like their agents, and agents in general. 7.2 average response on a 10 point scale, with 10 being an extremely high opinion.
Preferred Compensation Model
People still like the idea of the compensation over a flat fee or hourly rate. 66% would choose a 2.5% compensation over a $10,000 flat fee or $100 hourly rate.
Earned Media
Hear from Keyes Experts in the News
TRD: Company Statement
Publications from around the industry look to Keyes for thought leadership opportunities.
- Christina Pappas
Agent Magazine: Value Proposition
Publications from around the industry look to Keyes for thought leadership opportunities.
- Madeline Mordarski