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  • 1000Watt Post-settlement Consumer Survey

1000Watt Post-settlement Consumer Survey

Where Experienced Consumers Stand Post-settlement

Survey Cohort

Experienced real estate consumer defined as:

  • Adult American
  • Has both bought AND sold a home in the past 5 years

Excluding those who:

  • Are real estate agents
  • Work professionally in the real estate industry
  • Have a real estate agent in their immediate family

Themes

  • How aware are consumers about the NAR Settlement?
  • What conclusions are they drawing?
  • How do they value agents now?
  • What are buyer and seller attitudes moving forward?

Top Line Takeaways

"Are you aware of the NAR settlement? Have you heard or read about the recent legal settlement agreement between the National Association of Realtors that would change practices around real estate transactions?"


"Are listing or buyer agents more valuable? Generally speaking, did you find the help of an agent more valuable when selling or buying?"


Other Highlights

Consumer Perception

Most consumers view it as procedural changes. 74% view the outcome as buyer agents negotiating compensation directly with buyers.

Value of Representation

Buyers still want representation. 76% know that home purchases are large, complex transactions and it is worth paying an agent to help get it done.

Agent Popularity

Consumers like their agents, and agents in general. 7.2 average response on a 10 point scale, with 10 being an extremely high opinion.

Preferred Compensation Model

People still like the idea of the compensation over a flat fee or hourly rate. 66% would choose a 2.5% compensation over a $10,000 flat fee or $100 hourly rate.

Earned Media

Hear from Keyes Experts in the News

TRD: Company Statement

Publications from around the industry look to Keyes for thought leadership opportunities.

"buyer’s agents are ‘vital navigators in the complex journey of buying a home...There is an opportunity for the best agents to rise to the top.’"

- Christina Pappas

Agent Magazine: Value Proposition

Publications from around the industry look to Keyes for thought leadership opportunities.


A good real estate agent can make all the difference in a transaction for a buyer or seller.

- Madeline Mordarski