Buyer Representation Toolkit
Your guide to navigating change as a buyers' agent with confidence and care.
We've Got This.
Unlock resources designed to elevate your expertise, strengthen relationships, and propel your practice forward. At Keyes, we’re with you every step of the way, ensuring you’re always prepared to meet the evolving needs of your clients.
Master the Full Buyer's Roadmap
1
Present The Buyer Guide
If you aren't comfortable with a buyer presentation, check out our BBA Playbook as well as FAQs and Scripts.
2
Execute the Buyer Engagement Letter
Find it in Transaction Desk now! Select Forms > Keyes > Keyes - Buyer Engagement Letter (EBBA)
3
Identify a Property To Show
4
Call or Text Listing Associate & Request Co-Broke Split
5
Secure a Compensation Agreement From the Listing Associate
Find it in Transaction Desk now! Select Forms > Florida Realtors > Compensation Agreement - Seller to Buyer's Broker OR Seller's Broker to Buyer's Broker
6
Show the Property
7
Write and Deliver the Offer
1. Debunk the Headlines
Fact or fiction?
Truth or white lie?
Mike and Christina talk all things settlement, so you can take your clients "beyond the headlines"
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2. Get Clear on Your Value Proposition
While you may have 111+ tasks when representing a client in their home purchase, your value boils down to your ability to reduce your client's stress, protect their interests, and ensure they end up in the right home for them. It's a big responsibility, but one that you're uniquely qualified to handle as an experienced real estate professional.
Navigate your value proposition with confidence with this simple flyer.
3. Become Educated on Buyer Consultations
Password to view: m7#@h5%8
1
Mindset
You are the GUIDE. We have the privilege of taking on the role of proactive trusted advisor.
2
Skillset
Here is your line: "Before we begin, let me explain how I work."
3
Actionset
Moving forward, buyer consultations occur 100% of the time, with no exceptions.
4
Objections
Clarify
Respond
Interpret
Assest
Confirm
4. Discover Ongoing Research and News
From research by industry-leaders to Keyes experts featured in the news, stay in the know on the broader landscape.
At Keyes, We’re Stepping Into the Future With Confidence.